Marketplace Events brings 135-plus shows to EventHub marketplace

EventHub has added Marketplace Events, North America’s largest consumer show producer, to its sponsorship marketplace. The deal gives brands direct access to home, outdoor and holiday shows across the U.S. and Canada, starting with events running from fall 2026 through spring 2027.

Why it matters: - The partnership expands how sponsors and exhibitors can discover and book space at high-traffic consumer events across North America. - Brands using EventHub gain direct access to Marketplace Events’ home, outdoor and holiday shows in major U.S. and Canadian markets. - The integration is designed to speed up outreach, vetting and applications for booth space and sponsorships.

What happened: - EventHub announced a new partnership with Marketplace Events, North America’s largest consumer show producer, on November 11, 2026. - Marketplace Events will feature its portfolio on EventHub’s sponsorship marketplace. - The launch events page is available at Marketplace Events on EventHub. - Initial event dates on the marketplace run from fall 2026 through spring 2027.

The details: - EventHub says its marketplace generates more than 1.5 million monthly Google search impressions and more than 150,000 registered buyers. - Marketplace Events produces more than 135 business-to-consumer and trade shows across North America. - Its portfolio includes 67 home and garden shows, 23 holiday shopping shows, 16 sport and outdoor shows, 10 travel shows and 22 regional trade shows. - The company’s 135-plus combined events span 60 markets. - Marketplace Events says its shows draw more than 35,000 exhibitors, more than 2.3 million attendees and 6 million unique web visitors annually. - The company’s lineup includes long-running shows in Seattle, Minneapolis, Indianapolis, Vancouver, Calgary and Montreal, with some operating for more than 75 years. - EventHub said the partnership will spotlight prime booth space and sponsorship packages at Marketplace Events’ shows. - Marketplace Events said the partnership will expand access to its consumer shows and streamline the path to activation for sponsors. - EventHub describes itself as an all-in-one platform for organizers to market to and manage sponsors and exhibitors, map shows and sell tickets. - Marketplace Events says its events connect enthusiasts with experts, products and services in face-to-face settings.

Between the lines: - The deal pairs a major event producer with a marketplace built to surface sponsorship inventory to a large buyer base. - That combination could help Marketplace Events fill inventory faster while giving brands a simpler way to compare opportunities across markets. - The partnership also fits a broader push toward centralized discovery and transaction tools in live events.

What's next: - Sponsors and exhibitors can begin reviewing Marketplace Events listings on EventHub now. - The first featured opportunities are expected to roll out across fall 2026 and spring 2027 events. - EventHub says the setup will support ongoing discovery, application and activation for consumer event opportunities across North America.

The bottom line: - Marketplace Events is moving its show inventory onto a larger digital sales channel, and EventHub gains a major new event producer to attract sponsors and exhibitors.